Spotify streaming exposes users to all manner of singers who might not be the best out there, but actually know how to make the most of great tools to reach out to their audience. Today, no independent artist can thrive without such exposure. With effective use of such tools as social media, you can create a large fan-base while using Spotify free exposure through its playlist algorithm even without the help of a label.
Competition is huge and it’s very easy to be forgotten together with your music. To market music on Spotify efficiently, know the different ways Spotify algorithm gets the job done if you intend to make the most of it while boosting your engagement with your loyal fans and attracting new audience.
It all begins with creating an efficient followers and audience funnel. In essence, this indicates the way users will access your music and interact with it up to the last process where they’ve made up their mind to stream your content.
To help increase Spotify followers and naturally market music on the platform, promotional tools always come in handy in different ways.
Increase social media engagement and popularity
Before releasing your content out there, prepare well. Firstly, come up with an efficient fan email list, which captures anyone who loves your songs. Use a tool such as Tuneer.net to effortlessly get as much as you can from organic Spotify music promotion. The tools ensure you’re always engaging with people who love your music as you build a solid Spotify audience.
Tuneer.net generates music fan lists and grows it easily while submitting different campaigns from the dashboard. As such, your new music will be easily promoted before you’ve even launched it. What happens is that after the release of your content, push notifications via the tool are sent to all subscribing smartphones reminding, notifying and informing them that your music is available.
It means you would have created a lot of buzz by the launch date increasing chances of having your track picked up by Discover Weekly’s algorithms; Spotify’s unique playlist submitted to Spotify subscribers every week on Monday.
Record a unique audio message and request fans to subscribe and allow push notifications on their Smartphones. All they need is click “follow”, which allows you to drive as much traffic as you can on the release date, considering push notifications’ 80 percent average open rate.
Freebie after track launch
Whether it’s on the web or offline very few can say no to a freebie given in good faith. Through smart music URLs you’re able to offer free track downloads, drive interest in your content while rewarding loyal fans for their support and use of your music. To market music on Spotify effortlessly Tuneer.net fills the gap in Spotify; ensuring track consumers and artists interact.
Tuneer does this through a unique reward program allowing artists to provide music downloads for free once fans and users have joined their email lists, become Spotify followers or have saved the artist’s music on Spotify. See how to get started for free.
As more content users save your music on Spotify and follow you, Spotify’s algorithm will view your tracks as great content loved and of interest to people. As such, it’ll appear in Discover Weekly and get exposed to a massive audience.
Email lists will help you inform subscribers about new track releases, shows on the horizon, fresh deals, new music videos, artist interviews, among others. In addition, email allows artists to get in touch with their audience directly, which doesn’t always happen while using such tools as social networking sites.
For instance, to reach your target audience on Facebook you’ll have to pay for it. In others like Instagram or Twitter you must work hard to raise your messages above thousands of accounts people follow and hope they’ll see them. On the flipside, it’s very easy subscribers in your email list won’t miss your messages.
Paid ads and increased traffic
Another way to market your music, increase Spotify followers and boost sales is through paid adverts. The online ad terrain has changed a lot in recent times, considering Google Adwords and ads on Instagram and Facebook are now the best. Facebook ads are visual and text based and targets a specific audience as per their country/location, age, liked pages, language and interests, among others.
A Tuneer collected email list can also be uploaded and if the subscribers are on Facebook through an identical email you can reach them further with your content. Facebook Pixel also comes in handy, especially if you want to target your subscribers once more where the people who had been hitherto engaged are shown the advert.
Make the most of analytics too
Knowing how people are interacting and reacting to your content is invaluable. Analytics make this possible, especially via Tuneer.net where you can access critical updates on how people came to find your tracks. Such intelligence is prized and makes it easy to know the right and effective social media to maximize on and which areas to improve.
Even better, you can link to Google Analytics to understand visitors flocking to your content based on such metrics as demographics, geography, operating systems, and much more in real-time. With such information you should be able to create strategies to persuade visitors to convert and get as much as possible from your music.