In an impressive tour de force during what is being touted the worst economic slump since the great depression, digital marketing prodigy T1 Advertising has shot up the ranks, capturing unprecedented marketshare.
Instead of being immobilized by COVID-19 (as nearly every competitor agency was), T1 Advertising used the time period effectively to launch new divisions in Tik Tok and gain over 50 media columns to expand their offering to their clients and enable their brand partners to offset traditional revenue loss with new digital sales funnels.
In-fact, at the very onset of coronavirus, T1’s leadership including CEO Thomas Herd and CCO Dimetri Hogan hurled themselves right into the middle of the eye of the storm, going after clients that had been stuck in limbo, and signing a multitude of new clients from tech giants like Digital Names to Contemporary art stars like Alonzo Vega to fast fashion brands like Touch Dolls.
As the ever sage Napoleon Hill remarked, every adversity bears with it the seed of an equivalent opportunity.
Herd, Hogan, and T1 wrecking ball certainly prove this maxim true….and will be coming out of the pandemic at all new heights in the ad industry.