Creating valuable and engaging content for your target audiences can convert them into long-term customers. And there are multiple ways to achieve this objective. Some of the most popular types of content marketing that exist these days are email marketing, video marketing, blogging, podcasting, eBooks, presentations, white papers, case studies, and webinars. But which ones are the most effective? Real Guest Blogging, an SEO agency that specializes in content marketing and blog outreach, lists three of the easiest ways to start producing the kind of content that will take your business to the next level.
One of the most important goals of blogging is to acquire passive organic traffic by ranking higher in Google with keywords that are relevant to your business. It will help if you start by targeting keywords that people usually search for. A keyword research tool can help you find a topic quickly. But instead of putting too much attention on search volume, you should spend time learning about search intent. By knowing the purpose behind each search query you’re targeting, you give yourself a better shot at developing the kind of content that resonates with your target audience.
Once you find a relevant topic, you should develop engaging content that your audience would love to read. For example, if you are explaining how to fix a blocked sink, you should follow one of the four types of formats: beginners’ guide, step-by-step guide, list, or expanded definition.
Next, you need to promote your blog so that your viewers can find it easily. From sharing it on social media or using email marketing, you shouldn’t miss any channel to promote the blog.
2. Video marketing
Video marketing has quickly become the hallmark of content marketing. The audio-visual effect is more effective for a large section of your target audience. Like blogging, you should find relevant topics on YouTube that suit your business. The key here is to come up with videos that your audience would want to see. You can use the YouTube keyword tool to find some of the most commonly searched topics.
Your second step should be to develop optimized videos. Remember, your audience will switch to a different video if yours is boring and not engaging enough. If you are explaining how to fix a blocked sink, make it more presentable. Pay attention to the total time of the video, editing, and necessary instructions that people need to follow while fixing the sink.
Podcasts in content marketing can be done in two ways: either start your podcast or become a guest on someone else’s podcast. Starting your podcast can be time-consuming as you need to build your audience. Initially, you can appear on someone else’s podcast. Do a quick Google search to find the top podcasts that relate to your business.
Once you identify a few podcasts, you should start pitching yourself as a guest. But make sure you listen to some of the episodes of the podcast you are about to attend. This helps in writing a more personalized email and coming up with topics based on the events you heard.
Content marketing can be simple enough if you figure out what and how to present it to your audience. Your content should encourage everyone to read, watch, or hear whatever you have to say patiently to appreciate and understand the information you’re presenting.