Content marketing is one of the smartest ways to boost your business. But it isn’t a status business tool. One has to keep on improvising to stay in the market. Lately, the video content has been taking over the print medium in the content marketing industry.
According to an article published on passive-wealth.co, there are figures to prove that companies that invested in video marketing experienced a 49% faster growth in revenue, according to a recent survey by Aberdeen. Even Forbes predicted that 8% of all web traffic by 2019 would be in this format.
Companies are switching from the print medium to video marketing because of many reasons. One of the reasons maybe because of the extensive use of social media. People spend a lot of time online, and an online video would interest them more than a printed advertisement.
Due to the growing trend, companies are now hiring video production companies to make promotional and instructive videos. The best thing about video marketing is the ease of production. One can quickly get the concept and ideas of a video from the employees, and then get started on making one.
The print is expensive, whereas video marketing is affordable. Moreover, you get the return of data from the video marketing campaign like how many people watched it? What was the response? Did it reach the estimated audience? Etc.
Whether you want to promote, educate, or entertain a video production does the trick for the company. It is versatile and can help in many ways. Video productions are more attractive to the audience and viewers than the print medium. That’s another reason why video production has become a trend in the digital marketing industry.