There are plenty of ways to learn something.
You could read a book, go to a lecture, do an online search, phone a friend, and many more.
Or, one of the ultimate classics, you could learn by doing. Trial and error is one of the best ways to learn something.
As a wise person once said, good judgment comes from experience, and experience comes from bad judgment.
However, there’s another route to learning, and it’s something few people take advantage of because they want to experience things on their own terms. It’s learning directly from someone who’s been down the road you’re beginning to travel, working in a consultative way to guide you step-by-step through what you’re doing.
When you’re attempting something as ambitious and complex as growing a company from the ground up, this type of learning can be absolutely invaluable.
This is what Montana native Christian Baker, a seasoned business builder, offers to his clients. He’s infinitely more than a marketing guru; he helps companies unilaterally build the kinds of systems and processes necessary to scale in a healthy way.
Christian Baker has been building powerful processes and sales teams for companies for years. He has helped one company after another build a sales organization on top of a powerful backbone. Christian and Vexillum are invested in equipping their clients to serve customers at scale. As a Founding Partner of Vexillum Group, Christian has led high revenue growth, profit achievement and talent development for many clients. He carries more than 15 years of experience in business development and executive leadership, Christian has grown his client’s portfolios to over $2 billion in sales and acquisitions across diversified industries and companies. It’s his incredible ability to see what businesses need in order to grow, and strategic guidance providing the right steps for a leader to get there.
“Managing growth has been a challenge at times. We turn down far more business than we take on as we remain committed to not helping “just anyone” but instead helping the right projects get the right attention and optimization they require to reach their business goals,” Christian explains.
A large part of what Christian and Vexillum do is help companies solve their key infrastructure needs so that they’ll have the right process in place to take care of their existing customers while they market themselves to acquire new ones.
His experience, strategic eye in seeing the opportunities and gaps that others miss combined with his ability to quickly close holes leads to profit acceleration and cost reductions. He’s a strategic operator, powerful communicator and authentic leader with unwavering drive and vision for an impactful future.
“We are the marketing and sales arm for funded, operational companies that have not taken advantage of all the marketing opportunities out there. Most $2-10M companies have built sales from internal processes, once you bring in a focused & experienced marketing team to optimize online efforts, the sales growth skyrockets.”
“Two of our projects alone are infrastructure products to not only enhance their industry but help revolutionize them. It’s too soon to talk about but in the next year, we will see technological changes worldwide in the media, entertainment and financial industries.”
Outside of work, his passions are with his family and friends, including his wife of over 20 years, their children and grandchildren.