As a society, we have been conditioned to obey authority from a very young age. From our teachers, doctors, government and media, the vast majority tend to listen to advice given from these people, as they are viewed as an authority or expert.
When it comes to online business and marketing, it’s safe to say that there’s a lot of noise. With that being said, how do you know who to trust, or who to spend your hard-earned money with? Most of the time, it is those with the most social proof and authority.
According to Charlie Munger, Warren Buffet’s business partner, social proof is one of the most powerful psychological biases known to mankind. Meaning, people will always gravitate towards those who have a lot of credibility and authority.
With competition at an all-time high and trust at an all-time low, how do you know where to go, or better yet, how can you be the one that people choose to work with? Leading PR company, Boost Media Agency, knows exactly that. According to Boost Media, there are a number of ways that you can accelerate your authority online – and fast.
- Case studies
Before someone works with you, they want to see that you can deliver results. There is no better way to do showcase this, than with a case study from a successful client. With so many charlatans out there, claiming to ‘get you to 6-figures in no time flat’, case studies are the perfect way to dissect who’s real and not. Just starting out in your business? Offer people your services for free, do an amazing job for them in exchange for a case study. It will be worth its weight in gold.
Public relations is defined as the way in which your company or brand is presented to the public. As mentioned earlier, people tend to believe what they see in the news. By having you and your company seen online in notable publications, people will view you as an authority, and therefore take greater stead in what you say. If you need assistance in getting your brand out there to the world through PR, contact Boost Media.
- Content and personal brand
Having a strong personal brand should be at the top of your priority list as a business owner. As human beings, we tend to prefer doing business with people. By being the face of your brand, you make it more relatable, inviting and welcoming to potential new customers. Not only should you be putting out content on social media regularly, but you should be delivering high quality content, that is both informative and valuable. Ensure to invest in professional photography and become proficient at Canva, to ensure you have an aesthetic and inviting social feed.
If you want to learn how to accelerate your authority in your industry, book a call with one of the Boost Media team here. Boost Media Agency are the go-to PR team, having worked with over 650 clients in over 10 countries.