We all knew someone who was either on American Online or came over to your home and used your AOL account. Times have definitely changed since the good ole’ days of living in the 90’s.
Not only has technology taken a turn but the world of social media and online platforms has greatly evolved as well.
Meet Kiarash Behain—social media director and creative director who helps many celebrities and brands, big and small, make an impact online.
Kiarash began his journey into digital media like many of us did in the 90’s after discovering America Online at a friends house in elementary school. Years later, Kiarash was introduced to a television based platform called “WebTV.” This was what his single mother of three children could afford him at the time.
Kiarash created a passion for programming mIRC chat software where he connected to chat rooms, connected with others and discovered the world of creativity online.
After graduating high school in 2002, Kiarash created a social networking website for the urban demographic by the name of Mocha City.
“I started MochaCity simply because collectively, as a people of passion and positivity, we needed a place to call home on the Internet,” Kiarash reveals. “Friendships were established on that website… Love, romance, a community like no other…”
The concept quickly caught on and drew hundreds of thousands of subscribers who all tuned in daily to view the most current and trending topics while connecting with each other.
Kiarash has excelled his knowledge and practice in creating for nearly two decades since! He has leveraged his popularity online and his keen eye for viral content by quietly collaborating with entertainers and artists with worldwide influence.
Kiarash started his own media company called Rundown Media, and its flagship entertainment brand The Rundown in 2006.
To this day, Rundown Media continues to represent a number of top social media influencers and internet personalities by providing them with their online content and marketing while also helping them go viral on the internet. Kiarash utilizes current-age online platforms such as Instagram, Facebook, Youtube and Twitter to apply original and newer techniques to help brands grow.
“I found loopholes utilizing influencer accounts and viral media,” Kiarash said about the success behind his social media techniques.“ This allowed me to reach the masses while relaying the positive message each influencer stood for, converting in instant growth and impact for each unique account.”
“I’m just a results-oriented guy working hard, and knowing that helping others achieve success will then allow myself to shine in the process,” Kiarash Behain tells us.
“As the internet grows, especially social media, there will always be someone like me behind the scenes pulling the strings and making things happen,” he says.