“No contact shopping” has become the new normal. E-commerce industries are adopting product photography automation technologies to accelerate their online sales and get products online quicker.
To increase customer engagement drastically and modernize photography, integrated photography solutions that make use of software are being used by several companies. According to the Managing Director of Ortery Technologies, the creator of integrated photography solutions, Sam Shearer, said, “Most companies don’t know this type of photography technology exists.
We do demonstrations, and customers are blown away with the image quality, simplicity, and efficiency of our systems.” There is a lot of competition in the e-commerce field in the present business world.
The better and more interactive visuals attract more customers. Due to this, photo standards by a product photographer are heightening. The solution to this expectation is integrated photography systems that control the entire photography process.
This way, editing won’t be needed. Better lighting technologies for transparent settings should be used. Automatic 3D and 360 product views should be created. Integrated photography systems are beneficial as both hardware and software work simultaneously to create the product’s picture.
The software automatically works for the total image capturing process, and the picture preview also comes so that users can see how the photos will look. The Ortery Capture software controls studio lighting and a Canon camera with real-time turntable movement with a USB help.
Customizable profiles and image capture workflows capture stills, videos, and 3D/360 product views efficiently. No postproduction is required with this technique as the AutoMask feature uses different lighting conditions and compares them.