JLL recently hired digital and data agency Artefact Asia Pacific. Their duty is to manage SEO for six months across Hong Kong, Singapore, Australia and India. And Artefact supports four APAC markets, and it will take care of its online visibility through SEO initiatives.
JLL focuses more on digital marketing, as an acquisition channel. It wants leverage on organic rankings to drive the business. Also, JLL and Artefact go way back to China. The reason why JLL prefers Artefact is obvious. Artefact has a data driven approach and immense geographical coverage.
According to an SEO Agency in New York City, SEO has become the top most priority for almost every single business in the world. JLL is also moving along the lines, focusing on increasing their business through SEO and Digital Marketing.
Sandeep Yadia who is the regional head of SEO, JLL, Asia Pacific informed that the company looked for a partner who could do the SEO Optimisation. He also said that someone with experience in delivering an excellent website optimisation like Artefact is perfect for the job.
He further said that- “We believe Artefact is the right choice for us due to their approach as marketing engineers, and we plan to extend this partnership further.”
“We are extremely delighted to start this journey with JLL APAC Team as we feel our methodology and our tagline ‘Value by data’ match with the path and direction that JLL is taking.”- said Elena Mirandola, the MD of Southeast Asia and Australia at Artefact Global.
Since its inception in 2015, Artefact is the one stop shop for CMOs. It also believes that southeast Asia is an important market for the agency. And its Global clients also have a strong presence in Asia Pacific, in places like Singapore and Hong Kong.
It specialises in precision marketing, analytics and eCommerce. Also, it offers its services to Accor hotels, Air France, Allianzz, Hertz, Lagedere, Danone and Samsung.
Artefact appointed Stanislas Albin as the media director to strengthen their business. He relocated from Paris to Singapore to work in the agency’s new strategy for Asia.