Charles White had combined his love for music and business by creating a music promotion company. Casiino Smooth, as he is popularly called, named his company as Paradym Music Group LLC. The musician has been making music since 2000 and decided to get into music marketing business in 2017.
Through his company, he is promoting new and experienced artists’ work on YouTube and Instagram since long. He collaborates with influencers to work for the clients. So the clients get millions of views of exposure on Instagram, YouTube, Facebook, TikTok and other social media platforms.
White shares his creative ideas and strategies on his YouTube channel called 11k. He shares beneficial posts for musicians and asks them to connect to him to seek guidance and promotion.
Casiino Smooth has been working in the industry since four years now and has extensive knowledge and knows many people. So he uses all his sources to help his client get maximum benefit from it. Currently he is working with 4 musicians to make their career.
In his spare time, this music marketing campaigner, advices people through his inc5000 companies on how to grow and use social media to increase sales.
White believes that an artist should not only make good music but also understand other hidden steps to become successful. He likes to bridge the gap and teach them about the business and marketing side of the music industry in creative ways.
The challenge was to have too many artists to manage and promote and make sure that he provides the same quality of service to each client equally. Though it requires real hard work but when he sees an artist build a real fanbase and advance to get a record deal or make money independently, he considers it a big achievement for himself.