Despite the immense competition from other social media platforms, Facebook remains one of the world’s most powerful marketing platforms. The best thing about this platform is that it provides the same marketing opportunity for small and large companies.
As of 2020, there were 1.6 billion Facebook users, with over 1.3 billion of them using Facebook Massager. If you are looking to venture into Facebook marketing, the first strategy is to understand the user and why they are using it. You also need to realize that Facebook is an evolving platform; for this reason, you need to stay on top of things by embracing various Facebook Trends.
Here are some of the Facebook marketing trends to look out for:
Video Marketing
Research has shown that 50% of buyers go for products they have seen how they work from videos and not just images. Most commercial brands will attest that video marketing is a force multiplier for their conversion rates because customers now prefer videos as a way of discovering new products.
Social media users are not immediately attracted to written content as they are to video content. In the past, YouTube was a juggernaut when it comes to video content; however, Facebook is slowly closing in on video content; it has video streams where marketers can showcase their products and interact with their audience with great speed and efficiency like never before. If you ever want a helping hand, there is always the option to buy Facebook video views.
Custom Conversion Ads
Facebook introduced commercial ads in 2018; the company has updated this platform to create more advertisers. Through Custom conversions, business owners and advertisers can optimize their ads to suit the audience’s action without adding pixel codes on the website. However, this does not mean you should not have pixel codes on your website without adding the add pixel code on each page.
Although custom conversions have been around for quite some time, competition for the available social media space among companies has made it essential for them to track customer moves. For instance, companies need to know the most suitable products or services to stay on top of things.
Influencer Marketing
Another big Facebook trend is the use of Influencers to increase the popularity of a specific product. Influencers represent a large community, and by extension, they can define your niche in whatever they do or speak.
Influencers are people with a huge following in the community, and it is natural for people to trust one of their own or, in most cases, role models. If a particular influencer posts images or videos while enjoying a specific brand, their followers will become more inclined to follow suit. This is why more and more marketers on Facebook are moving towards Influencer marketing.
Facebook Stories
It is almost similar to video marketing; however, Facebook stories give you a chance to update your audience on matters of your brand at your convenience. Facebook stories are a powerful marketing tool, especially in increasing a brand’s popularity among young people.
With Facebook stories, all you have to do is take a photo or video of your wish and post it so that your audience will view then as a story. Your audience will have 24 hours to view your post, and the short time is to create a sense of urgency that comes with the fear of missing out. If you make your audience used to post regular stories, it will make them want to pay close
Voice Search
Another new trend in Facebook social media marketing is Video Search. Visual assistants like Alexa and Siri are slowly gaining popularity among Android and iOS users, so it’s enviable for brands to use them to create opportunities. Facebook launched a voice assistant feature called the Aloha in 2018. The voice search has made it easy and convenient for marketers to develop a competitive edge on social media.
Observers say the Voice Search feature on Facebook will soon take over the organic communication on this social media app. The feature will allow users to create better, more personalized, and easily trackable engagement with their audience.
Facebook Live
Facebook Live was launched in April 2016, and since then, the feature is increasingly gaining popularity among social media marketers. A report released by the Search Engine Journal indicated that Facebook Live engagement was 178% higher than an average post engagement. Unlike the curated content, Facebook Live allows for real-time interactions between publishers and audience.
The best way to create a Facebook Live is to create a Facebook Event; that way, you will be making your subscribers aware of what you are about to broadcast. Similarly, you can also choose to publicize your upcoming event across your other social media channels.
Community and User-Generated Content
Good real brand loyalty is built around the community; this is a long-term boon for your brand to have established brand loyalty due to an impeccable reputation.
Apart from loyalty, user-generated content gives you a chance to enrich your knowledge of your marketing effort. User-generated content can include videos and photos of loyal customers using your products, which can serve as testimonials and reviews to entice more people to use it.
You can reward your loyal customers with recognition, as affiliates, including them in your promos, giving them discounts. That way, your community will feel part of your brand, and your business will grow, which is any marketer’s goal.
Chatbot Marketing
Slow customer care response ranks as one of the biggest undoings for business owners. Customers prefer brands they can contact at any time of the day and get a quick response to their inquiries. Chatbots have made it easier for brands and audiences to communicate with ease with their audience. Unlike more common email marketing, Chatbot retains audience interest and converts them more effectively.
Furthermore, modern chatbots are more than just replying messages as it was in the past; they have features like recalling buyer history, helping with checkouts and many others. Plenty of brands are now using chatbots to serve their customers, process their eCommerce transactions, and even deliver content.
With this feature, marketers can create Facebook Massager Chatbot that allows social media marketers to enable marketers to come up with a single chatbot funnel that works well with other social media platforms.
Artificial Intelligence
Artificial Intelligence is one current trend the world is embracing, and Facebook has invested in this feature to enhance its advertising functionalities. Although this is still a work in progress, observers have anticipated its usage to gauge the AI and improve ROI.
Personalization
Most customers are turned off when they receive generic marketing messages about your brand. For this reason, personalized marketing is vital as it helps your brand stand out among competitive Facebook Marketing. Personalization also helps to make customers feel loved.
Research has shown that over 80% of customers are willing to buy from a business that points precisely to their wants. Personalized messages have the chance of converting into generic into possible customers than generic messages thrice.
Conclusion
Although there are countless other Facebook Marketing trends you can turn to, the list above represents the top of what you should concentrate on in this ever-changing marketing landscape.
Now more than ever, Facebook has created a good marketing platform for both large and small business owners at a reasonable cost. Messenger marketing has made Facebook the biggest and most convenient social media marketing channel in the world.
