With so many constant advancements in technology, the events industry is rapidly changing and evolving to adapt and meet attendee expectations. Technology will only continue to change in 2020, bringing with it many new trends that are expected to shape the industry of events and event marketing.
Below are some of the top trends that are expected to shape the events industry in 2020. The key to organising and executing spectacular events in today’s digital landscape is to get an understanding of how events and technology intertwine and adapting to meet the expectations of event attendees.
Collected Data
Data is the key to the 21st century. Collected data is also the main driving force in understanding the demands of consumers. Thanks to valuable collected insights and data, event organisers can use the information in the planning of an event and deliver a more customised and personalised experience to those attending events.
While traditional event marketing efforts were tailored to overall customer satisfaction, modern event marketing requires personalisation for each attending guest to increase satisfaction levels. Collected and analysed data allows for a tailored experience at an event. When conducting client events, activations company polite place the emphasis on implementing this collected data on their event staff in Melbourne throughout the event. Understanding the demands and expectations of attendees in conjunction with personalised, tailored events’ experiences is a highly-effective way to boost attendee satisfaction.
Event Apps
Apps created for the purpose of an event are nothing new in the events industry. However, creating the right app for the right purpose is becoming crucial to the execution of event technology in 2020.
Event planners have more tools and resources than ever before to design and deliver the perfect app for a branded event. Event organisers can use branded multi-use apps to connect with attendees, engage with them before, during and after, the event, and provide them with valuable event information with ease. What better way to further connect with your event attendees than directly through their phones?
There are many ways to utilise apps to better connect with attending guests at an event. An app in 2020 should provide a great user experience and keep in line with the brand. Here are a few details every event app should be able to address by now:
- Reserve tickets
- Personalise event agenda
- Survey attendees
- Provide schedule
- Map location
- Polling crowds in real-time
- Real-time notifications for updates
Sustainability
Sustainability is a term that is seeping into almost every industry as a topic of conversation and behavioural change. And rightly so – sustainability is an important subject that everyone should be talking about and practising.
Consumers and event attendees are becoming more demanding than ever when it comes to brands and event organisers implementing more eco-friendly practices. Event technology tools allow event planners to exercise sustainable practices without compromising the effectiveness of their event marketing strategies. In a relatively wasteful industry, technology is already helping events to become eco-friendly.
Event technologies can provide digital alternatives to several event elements that traditionally use paper, including tickets, maps, posters, marketing efforts, brochures, event information packages, etc.
Chatbots
Artificial Intelligence is going to play a huge role in event technologies in 2020. Chatbots can be programmed to maximise the efficiency and effectiveness of event planning and execution. If you have an event coming up and are predicting a lot of attendee enquiries, a chatbot is a perfect solution to getting FAQ answered promptly and professionally.
Chatbots can prompt visitors to RSVP for an event, point potential attendees in the right direction for ticket purchasing, translate multilingual events, and make the booking and inquiry system much more efficient. Chatbots are a great way to interact with consumers without taking time away from planning and delivering an exceptional event.
Chatbots are being programmed to become more sophisticated, complex, and intuitive. They are only going to become more resourceful in the events industry as artificial intelligence advances. While the idea may seem a little daunting to some, chatbot technology can help event organisers to save resources and time on event communication, provide exceptional customer service, and enhance attending engagement of an event.
