The digital marketing industry is consistently growing around the world and it is benefiting a lot from the emerging technologies. Voice technology is becoming a part of the advance digital marketing services.
A survey was carried out on 400 people for the use of voice technology. It revealed that the adoption of voice technology is increasing globally. Almost 78% percent of respondents have shown their interest to use voice technology. The survey also revealed that a large number of households are using smart speakers for taking benefits from the voice technology.
According to the survey, it was found that almost 74% of respondents are using voice technology for performing search queries while 26% are still typing questions on the search engines.
The results obtained from the survey are showing that the consumers are using voice technology for multitasking purposes too. They are now looking for such devices that have direct knowledge rather than showing web searches.
The overall result of the survey has shown that most of the consumers are aware of the concept of voice technology and currently they are using it.
Digital marketers are understanding the need for voice technology in marketing strategies. Kaim.One is a digital marketing agency that provides online marketing, SEO and social media services to the businesses. It is continuously tracking how consumers are using voice technology.
Voice technology in digital marketing will evolve continuously in the upcoming years. It has a great impact on all digital channels.
