Even if you aren’t necessarily a tech person, you likely know that your website and other online profiles are tracking and storing data. However, there aren’t many who necessarily know what to do with the data their online presence generates, let alone interpret it or know how to use it to better your local business. If you need some help from an experienced pro, Nehal Khan is ready!
What are data analytics and how are they useful?
Everything from your Facebook page to your website tracks data. Data analytics are those statistics that, when used properly, tell you just how your online profile is doing when it comes to the customer. Stripped down to its bare bones, data analytics are going to interpret how a customer interacts with your online content and how effective it is at getting the right message across. Think of it as a translator!
How to make your data analytics work for you
Even if you aren’t extremely experienced in the world of data analytics, here are some of the best ways that you can make your data analytics work for you and your local business.
- Understand where data is coming from and what it tells you: All of your data is going to be recording different details. For instance, some is dedicated to tracking where your customers are from. This is crucial when you are focusing on bringing a local audience rather than one that is in a different country.
Other data is focussed on tracking how your viewer engages with your page. Do they like the post? Do they click on the links? Engagement analytics are crucial to knowing how your content is resonating with them. Each part of data analytics is showing you how effective your content is, so you need to understand each kind and what it is trying to tell you.
- Collect your data in one spot: There’s nothing worse than having to hunt for a certain piece of data in a million different places. Create a data pool where all of it is concentrated together for you to see at a glance. It’s going to save a lot of fuss and still give you live numbers from all of your different streams and sources, too! The more complete a picture is, the better the outcome will be for interpreting your data.
- Understand what your data is telling you and what to do with it: Now that you’ve got all of your data and understand what it’s trying to tell you, you must figure out how to interpret it and use it to help refine your webpage to be even more engaging, etc. Learn from what is and isn’t working by using your analytics.
- Get used to reviewing the data regularly: The other main thing with analytics is that you have to actually, you know, use them. Get in the habit of reviewing them on a scheduled basis so that you can always know how your online presence is doing.
For online success, data analytics is a not-to-be-missed tool that is going to help you enjoy the best out of your website and online presence in general. May as well use it to help you find success, right?
