Like every industry, the automotive industry is also gaining momentum. To be successful in the industry, companies are taking various measures. But customer data is the key to keeping ahead of the curve. Salesforce’s John Kelleher says that customer Data in the Fourth Industrial Revolution is crucial. It is the key to success.
Innovative technology is developing at a rapid rate. There is a cloud, mobile, cognitive analytics, and the Internet that help companies stay ahead of the curve. But it is the customer Data that can act as the holy grail for the automotive industry. Tonnes of data are collected data from products, services, manufacturing, and customers. This data can be used to deliver better services to customers.
However, to be successful, businesses need to adopt agility and respond to changing customer needs. The relationship between customers and cars is becoming personal, especially for people who want to use luxury cars. People expect personalized, effortless, and portable experiences with their car.
According to the data by International Data Corporation (IDC), by 2021, 20% of the major cities will be able to support automated vehicles. That’s what the customer need is, and the automotive industry is producing it.
The amount of customer data that has been collected is used to make these innovations. According to CarVertical.com, urban mobility has become a new trend. It has promoted ride-sharing, car-sharing, and micro-mobility services – exploding across the globe.
To innovate faster and deliver products more quickly, companies need to study every customer profile. That way, customer Data can drive innovation in the automotive industry.
While earlier chunks of customers data used to overwhelm businesses, now these data are used to create better products and stay ahead of the curve.
